Group Chief Marketing Officer ( CMO) and Director at Globacom
October 2011 - November 2012
As Group Chief Marketing Officer and Director - Marketing responsible for the Revenue on a monthly and annual basis and driving the P&L for the 1.5 Bn USD $ organization, serving multiple countries with a Multi Cultural team .Resposnible for the marketing plan and revenues of : Pre paid , Post paid , Corporate/SME / Public sector sales , VAS , New Products , Data & 3G, LTE , Blackberry services , Trade and Consumer Promotions , Business Intelligence , MNP , Convergent Billing Projects , Devices & Handsets ,IDD & Roaming , Mobile Money Transfer , Buisness Solutions , Gateway business etc . Member of management committee to drive P&L and board decisions.
Senior Vice President & Head - Marketing at Reliance Communications
January 2011 - February 2012
Drive Marketing & Communication for Reliance Communications Wireless Buisness spanning CDMA , GSM , 3G , EVDO , Mobile Broadband , Data & Dongle business : with approx 140 Million plus Sub base ..Pan India Level , across all Hubs / Circles. ( India 's Nos 1 network ..)
Vice President & "Marketing & Consumer Experience"- Chief at Reliance Retail Ltd
June 2006 - January 2011
"Chief - Marketing & Consumer Experience " for Reliance Value Format ( Reliance Fresh , Reliance Super , Reliance Mart ) driving Marketing & Revenue / Trade plan for approx 750 Stores : Revenue, Footfall and Ops KPI 's . As Trade Council Member responsible for Revenue targets on a weekly basis .
Chief - Marketing & Consumer Expereince " for Reliance Digital Formats ( Reliance Digital , R. Digital Express , istore ) driving Marketing & Revenue/Trade Plan for approx 50 stores . Accountable for driving the following : Merchandizing / Assortment Strategy , Weekly Revenue/Trade Plan , Annual Customer Plan, Annual Trade Plan, Consumer Insights Plan , Marketing Plan , Local Marketing plan , Price & Promotion Plan , Feature Space Management , Advertising & Media Plan , CRM & Loyalty Plan , Visual Merchandizing Plan , New Store Plan , Other Income / SOH/ SOR plan .
As Management Leadership team member drive Revenue and P&L for Business .
Business Head & Category Head at Dabur India Limited
2002 - 2005
As "Business & Category Head" of Rs 200 Crore ( 50 Million $ ) professionally run midsized FMCG Company ( Brands : Babool , Promise , Meswak , Odomos , Odonil ) was responsible for driving top lines and Gross Profits through Sales delivery, Market share growth, GM management, new product Introduction etc.
Achievements:
1.Reconfigured the complete BRAND & BUSINESS PORTFOLIO strategy of Balsara, creating 2 portfolios- ORAL & HOUSEHOLD CARE and the concept of STAR BRANDS.
2.Increased sales in a highly competitive ORAL CARE / toothpaste category dominated by Unilever & Colgate by about 2% SOM i.e. Rs 400 Million through complete Brand portfolio relaunch and repositioning. Built Brand BABOOL into a 1000 Million Rs STAR Brand, with distribution of 2 Million plus outlets (AC Nielsen). Also relaunched PROMISE in 2005 in the Mid Market segment.
3.Completely Overhauled the Household Care Portfolio: ODOMOS, ODONIL, SANIFRESH and ODOPIC: Launching slew of New Products, New Formulations, New Packaging, New Advertising, Restaging the brands and growing the Portfolio through Long term Strategic decisions. Extension of ODOMOS into various products formats like Gel, Lotion etc. Drove Varianting Strategy of ODONIL, and also new product formats like GEL, CAR, REFIL / LVP etc.
4. Driven the business footprint of Balsara Brands across South East Asia, SAARC countries: Sri Lanka, Bangladesh, Nepal, Myanmar through building distribution footprint and consumer franchise.
Head - Marketing at Vodafone India Services Pvt. Ltd.
2000 - 2002
As Head - Marketing for "Hutch East" driven business: Activations, Sub base, ARPU, MOU, and Revenue.
Synergized the "Command" brand with the Hutch values for integration, and subsumed " YES " pre paid brand into the mother brand . On the distribution front, started the journey of moving from a largely POST PAID to a PRE PAID business.
Achievements:
1. Doubled Sub base from 75000 to 150000 in less than a year and changed paradigm of Cellular business in East. Catapulted Hutch from # 2 to Dominant # 1 position.
2. Drove the Brand Transition from "Command" to Orange / Hutch Brand, creating the following values: Honest, Friendly, Warm, Technology Simplified.
3. Ensure the right mix of Brand Messages for brand COMMAND: National and Regional as required. (Built Regional properties like ODEON theatre festival: Command, Puja specific Regional marketing & customer care activities)
4. Increased Uptake of VAS like SMS, VMS etc from single digits to high dou8le digits.
Regional Sales Manager at Reckitt Benckiser
1995 - 1999
Initially Joined Reckitt in the Marketing Function overseeing Brands like: HARPIC, DETTOL, DETTOL SOAP, MORTEIN, ROBIN then moved to Sales Function.
Accountable for driving Sales and distribution of Reckitt's business in East as Regional Sales Manager approx Business of Rs 50 crores, 300 plus distributors.
Achievements:
1.Sales growth of 25 % YOY, Successfully launch Mortein, Fight local post wash additive"Ujala" vs. Robin Blue ( Through Trade & Consumer Marketing )
2.Build business and motivated sales team through innovative incentive system and operational efficiency.
3.Launch of Brand "MORTEIN ", one of the large successful Reckiit Power Brands.
4.New Product development: HARPIC variants, and Dettol Liquid Soap etc.
Brand Management at Procter & Gamble
1991 - 1994
Joined as Management Trainee, and grew within the company. Have worked across Consumer Insights / Market Research and Brand Management functions within the P &G system. Responsible for driving "Ariel" Brand business (Rs 600 Mn Size in 1993) Launch of a Global brand successfully vs. strong MNC competition of UNILEVER and local competition NIRMA.
Achievements:
1. Line Extension into ARIEL syndet Bar and Sku extension into ARIEL retail sachet. Launch of Product Extensions like Blue, Green and SuperSoaker . Have worked on Laundry (Detergents) and Sanitary Protection (Whisper) category and Personal Wash / Soaps Category ( Godrej Soaps & Camay pre & post PGG merger ) .
2. Have been an Active Team member of " P&G Global Laundry Category Team " in driving new Product Formulations (Green Ariel, Super Soaker, Syndet Bar) and formats of Advertising like Real women Regional Testimonial for Green Ariel in 1993 .
Chief Marketing Officer( CMO) and Management Committee Member at Apps Daily Solutions Ltd
September 2012
Peshwa has the unique congruence of expertise across FMCG, Modern Retail/LFR and Telecom Domain, with 20 plus years of Sales, Distribution, Consumer Marketing, Brand Management, Retail Management experience across India, Asia and Africa.
Peshwa as CMO is responsible for driving the overall growth of AppsDaily, Talent Transformation, Consumer Experience Management, top level Sales & Distribution Strategy, Modern Trade Strategy together with the core Consumer & Customer Marketing role at AppsDaily : .have The world's only and first BTC Network selling mobile Apps and mVAS through retail in a FMCG form : 10,000+ retailers across India, and a range of apps from Utility apps, Games, and Content...
We Sell & Market Digital/ Mobile Products/ Services and Concepts across Retail : Email me If you would want to ride our Pan India Network .
This BrandYourself profile is automatically optimized to show up high in Google 